Why is it necessary to innovate packaging labels and product labels?
Updating and changing product labels brings many practical benefits to businesses:
- Increase brand appeal.
- Help your product stand out in the market, surpass competitors and attract the attention of potential customers.
Is it time to refresh the look of your labels?
Whether it’s a completely new design or a small update to keep things simple and modern, there are many good reasons to change your label. Find out how a label refresh can benefit your business.
Market expansion and brand positioning
Entering new markets is a great opportunity to explore more creative and unique design ideas. Using digital printing technology makes it easy to test many different label designs to survey the tastes of each target market without spending too much money.
New product launch
When expanding your product line, labels play an important role in making a first impression on consumers. A fresh and attractive look on packaging makes the product more accessible to new customers, while creating brand similarity and consistency across the entire product line. You may consider using a common design with different color coding systems to clearly differentiate between product lines, making it easier for customers to identify and choose.
Adjust and update according to legal trends
Government agencies regularly review and adjust labeling regulations to ensure the best interests of consumers. When changes are announced, manufacturers and businesses are given a certain period of time to update their packaging and labels. Therefore, understanding and complying with labeling regulations is essential to ensure that your products always meet current legal requirements.
Innovate to suit customer tastes
Consumer tastes change over time. What was popular in the past may not always be popular today. In today’s competitive environment, keeping the same old label designs can be detrimental to your business. However, you don’t need to completely rebrand your brand. Sometimes a slight tweak to the design or a new material is all it takes to create a fresh feel while still maintaining your brand identity.
Adjust your brand message to be more relevant
If your business has been around for a while, chances are your brand message has evolved to reflect improvements in your products, services, and processes. But does your current label accurately convey this evolution? Updating your label with a clear message will help customers easily recognize the value your brand offers. A well-designed label is more than just a visual statement; it is a powerful tool for positioning your brand in the marketplace.
Is it time to change the old label?
If you have noticed the inadequacies of your current labels, it is time to make a change. The customer service team at Nam Viet Barcode is ready to accompany you in analyzing your desired goals and finding the most optimal label printing solution for your needs.
Need help designing new labels?
We can help! If you hire a designer, make sure they have experience designing for high-quality print. This is important because if they don’t understand the principles of color in the printing industry, discrepancies can occur between the design and the actual printed product. Working with a professional will help you create the perfect label that conveys the brand image you want.
